Winning A Social Media War
Some brands just can’t stop themselves getting into a bit of cheeky brand banter on social media, specifically on Twitter. When done well it can be a joy as it puts the social into social media and can bring a brand to life. Maybe it feels a bit more real, and even a bit riskier. It certainly showcases the companies who really get social.
To understand how Aldi managed to win the war for social media hearts and minds in the #FreeCuthbert campaign, I dived into the murky world of caterpillar cakes, taking in the value of social listening and nurturing production talent and creativity along the way, for Berkeley Communications.